A Bentley SUV: Is It Really Necessary?

        A couple of months ago, I wrote about the upcoming Bentley SUV, which, at the time, seemed really innovative and exciting for Bentley, but now, I am a little skeptical of what will come of it. Sure, it will be new ground for Bentley, and it will increase jobs, money, and sales, but it will also make the brand less "executive," and it will hurt the 2% client base they've built up for the past 20 years. I think the reason for this is that when they were partnered with Rolls-Royce (which wasn't that long ago), their cars were just less bespoke versions of Rolls-Royce's cars, so when the brands spilt, they could make any type of cars they want. And even though the brand is owned by the Volkswagen group (Volkswagen, Audi, Porsche, Sköda, Seat, Bentley, Lamborghini, & Bugatti) so they have plenty of funding and resources, they still aren't making as good of an image of "the best luxury cars" as Rolls-Royce is. Sure, Bentley is definitely a high-end executive luxury car manufacturer, but I don't think it's worth it to add an SUV to their model lineup. I know that it will generate more money for VW, but it won't really help the image they've built up of executive sedans, coupes, and convertibles, NOT a brand that makes mom cars that makes up 50% of the cars in Beverly Hills. That's the Range Rover and G-Class's job, and they do it much better.

Click here to learn more about the upcoming Bentley SUV